Friday, January 18, 2008

Five Secrets of High Adsense Earning Web Sites That “The Experts” Don’t Want You To Know

Everyone wants to get on the AdSense bandwagon. Many people see it as a quick and easy way to make money on the Internet. The good thing is that you really can make money via AdSense. Heck, I have a decent side income via AdSense running on HTNet.

However, I’ll be the first to admit that my earning per click is pretty low because HTNet is not really optimised for high AdSense earnings. By optimised I don’t mean ad placements or things considered technical. I’ve observed over a couple of years that it’s the more simpler things that differenciate the high AdSense income web sites with the wannabes.

In this post, I’m going to share with you the Five Secrets

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that you can use to create a high AdSense earning web site.


1) Focus on Non Tech-Savvy Audience

This is the main reason why HTNet is doomed to AdSense mediocrity! I mostly write on tech-centric stuff. If you really want to make a lot from AdSense, do not take my chosen path! I couldn’t stress this enough.

Instead, focus your content on anything non-technology related. Highly recommended topics will be covered in Point 2, but for now let me state the reasons on why you shouldn’t cater to the more technologically savvy reading population:

  • Geeks can smell an ad from a thousand miles away
  • Most of them use Firefox and swear by the almighty powers of the AdBlock extension
  • There are literally thousands other tech web sites which will be more trusted by the geeks and can deliver 0-day tech news far faster than you

If you’re planning to start a tech-centric web site or blog with the intention of making the AdSense ads on it supply you with the main source of income for your planned early retirement; axe the plan now or regret it for the rest of your life.

You have been warned ;)

2) Let Legal And/Or Medical Topics Be Your Main Content

Let’s face it, lawyers and doctors are among the highest paid professionals. Therefore, it’s only logical that people would avoid getting their expert advice because most people are cheapskates.

Guess where they head to for what they assumed to be the next best thing? The Internet of course! From legal advice to Mesothelioma information, a huge majority of people choose to seek information from the millions of pages of unverified raw data rather than the professionals who are only a five minute drive away.

These people, my soon to be AdSense millionaire friends, are the people you should be targeting.

The process is pretty simple, grab some generally known information about your chosen topic, perform some minor edits, add your own opinions or experience about the topic and republish them! Some useful resources you can use in your arsenal for AdSense millions include:

  • Wikipedia: Always plenty of medical info and law acts for your reference
  • Google BlogSearch: Useful for finding out what others are writing about your chosen topics
  • Answers.com: Check out their Health and Legal sections for inspiration and resources

For an idea of how much advertisers are paying per click on your selected topics, you should use the AdWords Keyword tool to check out its rates. It is an extremely useful tool to help you decide whether a topic is worth your time and effort.

Please note that I do not condone the act of giving unqualified legal or medical advice. You should position yourself as a bridge between those who seek information to those who are experts on said information and nothing more.

3) Have Some Interactivity In Your Web Site


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There’s nothing that sucks more than an updateless web site. Of course, you probably wouldn’t have enough time to keep a web site updated constantly on your own. This is where one of the biggest wonders of the Internet step in; Interactivity.

You should allow your potentially million-dollar earning web site to interact with those who would be supplying the millions; your visitors.

Rather than focus on what you should do, which is a lot, I’d like to bring your attention to things which you should avoid at all costs in you effort to provide a gainfully interactive online experience to your visitors:

  1. Compulsory User Registration: Nothing kills the interactivity spirit more than compulsory registration on a blog or web site which a visitor might only be visiting once.
  2. Members Only Sections: Such sections are useless because it’s not indexable by search engine robots, and thus won’t be found by the casual web surfer. Stuffing your key content in such sections is like placing your donation box in a room guarded by rottweilers.
  3. No Anti-Spam Protection: You wouldn’t want your web site to be bombarded by thousands of automated spam posts that contribute to poor user experience. Please refrain from manually approving or removing comments as it wastes your visitors’ time as well as yours.

Interactivity provides life to your web sites. Without visitor participation your site will be seen as dead by most people. Another plus of having an interactive web site is that your content will change slightly with every user contribution. This is a vital sign of life which most search engines put significant weight on.

4) Use Easy To Understand



If you were to be presented by the following links, which will you click:

  • http://example.com/article.php?id=388&section=7&trackedby=rss&session=hac984hh43h
  • http://example.com/top-10-anti-osteoporosis-supplements/

Most people would prefer the second one because it already gives an idea of what the link’s content would be about.

People don’t like suprises, especially on the Internet. A history of popup-bombs and NSFW links disguised as links to useful information have made people observe the linked URL much more closely before they actually click on it. You have one chance of making sure somebody clicks your link instead of others, especially in a search results page. Give your web pages the advantage by using meaningful keywords in its URL instead of some computer-generated nonsense (tech people call them Dynamic URLs).

Search engines such as Google and Yahoo! love descriptive URLs too. They tend to rank pages with more meaningful URLs higher than those with dynamic URLs. This is a no-brainer because the URLs themselves can be easily matched to a submitted query

5) Don’t Put In Too Much Effort In Building Loyal Readership

Yes, this is possibly the most controversial of my list of secrets of high AdSense earning web sites. Nevertheless, this is the most highly guarded secret in this list.

Face the fact, familiarity leads to ad blindness. Regular visitors to your web site can easily distinguish between the main content and advertisements. After a while, they automatically adjust their reading behaviour to disregard your meticulously placed AdSense ads.

You should accept the fact that your main source of income comes from those once-off visitors. This is perfectly normal web visiting behaviour, as I illustrate below:

  1. Potential visitor searches for information from search engines
  2. Search engines list your web page as one of the results
  3. Potential is converted into an actual visitor when he clicks your link
  4. You have 30 seconds maximum to convince the visitor that he can find what he’s looking for in your web page
  5. Once the user is hooked, let him feel the pain of not having the information he’s looking for
  6. Relieve the pain by offering potential solutions in the form of well-placed ads
  7. User clicks on the ad hoping for the magic formula to cure his pain

I did not discover this method or made it up. It’s a well known method used by marketing professionals. However, it’s more easily said than done. The key to effectively execute the Let Potential Customers Feel The Pain and then Relieve It method is to practise.

It is advised that you learn from the experts in writing content that hits home. I highly recommend Copyblogger as a resource for writing effectively. I find the article, The Five Immutable Laws of Persuasive Blogging, to be a must-read for anyone wanting to make decent income through online writing.

Final Word of Advice: Start Now

There are millions of web sites started every day. The more you put off your plans to implement yours, the more competitors you’ll have when you finally put yours up. This is not a competition to do the best launch, it’s a competition of getting exposure and traffic as quickly as possible.

There nothing to stop you from beautifying your web site later, heck, you can even upgrade to a more decent web hosting package any time in the future. One thing you cannot do however, is turn back time. Once the opportunity has passed, there’s no way for you to get it back.

Your slice of the AdSense revenue pie will be grabbed by those who are hungrier and more enthusiastic. Pick a profitable niche, do some initial research and start writing those pages!

Here’s an additional bonus secret for you: Your competitors want you to delay doing this as long as possible.

For more information send me a email: ja.sam.novi@gmail.com

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Make Money With Google AdSense

Anyone who owns or is thinking about creating a website would be crazy to ignore this.

I am happy to say that making money with your site, no matter the topic, has become easier than it's ever been before - and it's 100% legitimate.

If AdSense had been available in 2000, I would have NEVER shut down my soap opera fan site that received 200 hits per day. I would have been able to earn money from that traffic and probably turned a small profit.

Yes, the money can be great, but if you don't learn how to build a site that attracts targeted traffic then you won't make much from AdSense.

Don't pay a cent for these "Get Rich Quick" books on AdSense. Many of them are all hype. Learn all you need to know for free.


From AdWords to AdSense


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Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.

Now you can earn a share of the revenue that Google earns from AdWords by placing these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.

This program is called AdSense.

Every website owner should be involved in this. It's just too good of an opportunity to pass up. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.

So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.

Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.

This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.

I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.

I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.

However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.

What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn.

How AdSense Works

You can watch my video below for a quick overview, but I still recommend reading this page because it's much more thorough than the 4-minute video.

And now for the text version of how AdSense works...

If you go to Google.com and do a search for almost any keyword phrase, you'll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for.

Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.

All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.

Once your account reaches $100, you'll receive a check in the mail.

"How Much Can I Earn With AdSense?"

Google does not disclose exactly how much you'll earn per ad that is clicked.

The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.

So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.

Advertisers generally pay more for popular terms because they are searched for more.

Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.

For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.

The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.

Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.

How Google Matches the Ads to Your Site's Content

One of the main reasons this program is so successful is because the ads that are displayed closely match the content of your website. This increases the chances that someone will click on the ads.

Here's how Google accomplishes the content match...

"...We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."

So let's say you have an information website about yoga. Once you join AdSense and paste their ad code into your site, Google's technology will determine the topic of the pages by scanning for keyword repeats, page title, etc.

If successful, you will see ads that relate to yoga displayed on your web pages. Of course, the more related the ads are to your site's content, the better the click-thru.

Keep in mind, the ads may not be an exact match because it depends on the ads inside Google's database. So instead of seeing yoga ads, you may see more generic ads like exercise, healthy eating, etc. This is not a bad thing because these are topics your visitors will likely be interested in as well.

Why I Believe AdSense Works So Well

For years, website owners have tried to make money from their sites by putting up banner ads in hopes of visitors clicking them. The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.

When's the last time you clicked a banner ad?

...Exactly!

Second, in order for the web site owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing.

Third, most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal.

With Google's AdSense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content....thanks to Google's advanced technology.

Lots of times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the page.

The Truth About Life Insurance

Myth: Cash value life insurance, like whole life, will help me retire wealthy.
Truth: Cash value life insurance is one of the worst financial products available.

Sadly, over 70% of the life insurance policies sold today are cash value policies. A cash value policy is an insurance product that packages insurance and savings together. Do not invest money in life insurance; the returns are horrible. Your insurance person will show you wonderful projections, but none of these policies perform as projected.

Example of Cash Value
If a 30-year-old man has $100 per month to spend on life insurance and shops the top 5 cash value companies, he will find he can purchase an average of $125,000 in insurance for his family. The pitch is to get a policy that will build up savings for retirement, which is what a cash value policy does. However, if this same guy purchases 20-year-level term insurance with coverage of $125,000, the cost will be only $7 per month, not $100.

Wow! If he goes with the cash value option, the other $93 per month should be in savings, right? Well, not really; you see, there are expenses. Expenses? How much? All of the $93 per month disappears in commissions and expenses for the first 3 years. After that, the return will average 2.6% per year for whole life, 4.2% for universal life, and 7.4% for the new-and-improved variable life policy that includes mutual funds, according to Consumer Federation of America, Kiplinger's Personal Finance, and Fortune magazines. The same mutual funds outside of the policy average 12%.

The Hidden Catch
Worse yet, with whole life and universal life, the savings you finally build up after being ripped off for years don't go to your family upon your death. The only benefit paid to your family is the face value of the policy, the $125,000 in our example.

The truth is that you would be better off to get the $7 term policy and and put the extra $93 in a cookie jar! At least after 3 years you would have $3,000, and when you died your family would get your savings.

If you follow my Total Money Makeover plan, you will begin investing well. Then, when you are 57 years old and the kids are grown and gone, the house is paid for, and you have $700,000 in mutual funds, you'll become self-insured.

That means when your 20-year term is up, you shouldn't need life insurance at all - because with no kids to feed, no house payment, and $700,000, your spouse will just have to suffer through if you die without insurance. Don't do cash value insurance!

Life Insurance

It's never too late or too early to
think about protecting your family's financial future.

Life insurance is protection against financial loss resulting from death. It is an insurance company's promise to pay your beneficiary a specific amount of money when you die in exchange for timely payment of premiums.

Why do I need life insurance?

Although you may not think about it, your ability to earn income is a significant asset and life insurance helps replace lost income in the event of your premature death. Here are some reasons people buy life insurance.

The death benefit may be used:

* To replace income the family would need to maintain their standard of living after the death of a wage earner.
* To pay off a mortgage loan and other personal and business debts or to create a rent fund.
* To create a fund for children's education.
* To pay final expenses, such as funeral costs and taxes.
* To create a family emergency fund or a fund for a family member with special needs.


How much life insurance do I need?

The State Farm Life Insurance Needs Calculator provides a quick way to get an estimate of the cash needs you may have at death. Cash needs that exceed your available assets can be covered by life insurance.

Thursday, January 17, 2008

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